Say all that you want to about smartphones eating into the market share of digital cameras, it hasn’t stopped manufacturers like Canon, Nikon and Sony from adding newer, improved models to their existing lineup. Canon, on Tuesday, launched as many as eight cameras, which included three cameras to the PowerShot SX series, two in the PowerShot ELPH line and three handycams to its range of VIXIA video cameras, at CES 2015.
From the lot, the PowerShot SX530HS is Canon’s major launch. The PowerShot SX530HS has a 16-megapixel CMOS sensor and Canon’s DIGIC 4+ Image Processor but most importantly it has a 50x optical zoom lens which means that it can reach 1200mm on the telephoto end. This lens can get as wide as 24mm. The other cameras launched in the PowerShot SX range includes the PowerShot SX710 HS and PowerShot SX610 HS, with 30x and 18x optical zoom lenses respectively. All the aforementioned cameras have Wi-Fi and NFC connectivity. The PowerShot SX530HS, PowerShot SX710 HS and PowerShot SX610 HS are expected to have a market price of $430 (approximately Rs. 25,500), $350 (approximately Rs. 22,200) and $250 (approximately Rs. 15,800), respectively.
Canon also pulled the wraps off two cameras in its more affordable PowerShot ELPH line. The PowerShot ELPH 170 IS and the PowerShot ELPH 160 are the two new additions and both of them have same features which include a 20-megapixel CCD sensor, 12x optical zoom lens and 720p video recording capability. The only differentiating factor is that the ELPH 170 IS has optical image stabilisation built-in. The PowerShot ELPH 170 IS and the PowerShot ELPH 160 have a retail price tag of $150 (approximately Rs. 9,510) and $120 (approximately Rs. 7,610) respectively.
In addition to digital cameras, Canon also introduced the VIXIA HF R62, VIXIA R60 and VIXIA HFR600 handycams. Except for the VIXIA HFR600, the other two cameras have Wi-Fi and NFC connectivity. The VIXIA HF R62, VIXIA R60 and VIXIA HFR600 are expected to be available for a market price of $450 (approximately Rs. 28,530), $400 (approximately Rs. 25,350) and $300 (approximately Rs. 19,000), respectively.
Apart from launching these cameras, Canon also launched a new $100 (approximately Rs. 6,340) Pixma photo printer – the MX492. Canon says it can shoot out colour prints at 4.4 pages per minute and has built-in Wi-Fi. Moreover, Canon finally unveiled the Cross Media Station, a media hub it has been teasing for sometime now. It comes with a 1TB hard drive, Wi-Fi, NFC and a wireless remote. There are additional slots for SD and CF cards. It also has an Ethernet port for direct LAN connectivity. The Canon Cross Media Station is expected to be available in June this year for $299 (approximately Rs. 19,000).